„Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has.”
Margaret Mead at the Salzburg Seminar in American Studies (1947)
Source: Flickr - Salsburg Global Seminar
ECI Help Desk
We offer this independent ECI Help Desk as we want to see as many successful ECIs as possible. Experience of all ECIs shows, organising an ECI is immensely challenging! Therefore, if you are serious about organising an ECI, you will need advice and ideally should calculate 6-12 months to prepare your ECI. To facilitate the organizational process, we recommend you to consider the following “ECI Practitioner’s Checklist” before you start your ECI. It has been co-created in close cooperation with finalized ECIs and is constantly being up-dated.
Step 1: Deciding to use the ECI
- Identify and develop your idea as much as possible. Determine if you really need to change EU law in order to accomplish your goal. Explore the possible political reception of your idea, ideally with those who are familiar with how your policy area has been handled in the past by the EU institutions. Talk to previous ECIs and study their cases, see f. ex. here: “An ECI That works”.
- Write the initiative. Write in an understandable way and get independent legal help. Make sure your wording is complete but does not provide a target for those who may oppose your goal. The European Commission offers a free translation service for your 800-character descriptions. Get in contact with the European Commission’s Secretariat General via: SG-ECI@ec.europa.eu or communicate through the EU Commission’s ECI Forum.
- Verify legality. It is absolutely necessary to check whether or not EU law allows for the type of legislation you propose. Ask for the informal legal pre-check through the EU Commission’s Forum. You will receive a quick reply based on an informal analysis and without prejudice to any formal reply that may be given by the Commission following a request for registration of your proposed ECI. In a number of cases, the EU Commission's informal legal proposals provided through the Forum has not been sufficient and you might need additional legal expertise. In parallel you can also ask us for legal advice and we connect you with our legal advisors specialized in EU law.
- Consider alternatives. Compare all available alternatives for reaching your goal. Choose the instrument which best suits your goal. It may not be the ECI but could also be a petition to the European Parliament or a complaint with the EU Ombudsman.
- Research ECI procedures. Request information from the Commission’s General Secretariat. Study the new implementation rules as outlined in EU Regulation 2019/788.
- Build a multinational citizens’ initiative committee. It must have members from at least seven EU member states and is required to officially organize your ECI and communicate with EU institutions.
- Build an alliance. Contact like-minded groups and individuals in at least nine different countries. Alliance building is an absolutely critical task. You need all the support possible.
- Evaluate opposition. Analyse the strength and validity of opposing viewpoints and organisations.
- Develop a budget. Consider costs for staff, translation office equipment, online services, signature collection, advertising, printing, phones and postage. Political campaigns, especially at transnational level, can cost a lot of money. At least 100,000 Euro should be secured in funds before launching.
Step 2: Preparing a Detailed ECI Campaign Plan
You will need to develop plans for:
- Signature collection support.
Up to 20% of signatures could be invalidated by national authorities due to incomplete or inaccurate information. So plan to collect at least 1,250,000 signatures. Ask groups and individuals to commit to collect a certain number of signatures over a specific period of time.
- Online signature collection. 70% of all ECI signatures have been collected online. Determine the digital components needed for online collection in order to meet both legal requirements and your campaign’s needs. Embed your online signature collection in a broader online campaign architecture. Talk to IT-experts of earlier successful ECI campaigns.
- Paper signature collection. Determine how many signature forms and in which languages you need for distribution to organizations and volunteers.
- Organisation. Identify and assign key tasks and responsibilities within your ECI committee, as well as among paid and volunteer staff. Create clear job descriptions.
- Volunteer management. Decide how to manage your most valuable partners: your volunteers. Determine how to recruit, train, motivate, supervise, schedule and reward them.
- Fundraising. Estimate how much money you will need to complete all the tasks listed in your campaign plan. Contact potential large donors, use direct mail and organise fundraising events to reach your fundraising goal.
- Communications. Make use of all relevant media to inform the maximum number of potential signers, contributors and volunteers for your ECI. Prepare a plan for how to use paid and unpaid media, speakers, events, endorsements, etc.
- Signature return management. Signatures from different sources must be assembled in time for submission to national authorities in the different member states.
- Signature submission. You must follow EU rules to protect both paper and online signatures and personal data. Check national rules and regulations for signature submission for each member state.
Based on our own experience with signature collections, The ECI Campaign recommends that the following criteria be met before a one-million campaign is launched:
- Create an alliance of at least 100 NGOs.
- Decentralize and build up national/local alliances in at least eight EU member states.
- At least 100,000 signatures should be “expected” from NGOs as an advance commitment.
- Ideally at least 100,000 Euro should be secured in funds before you start.